Tag Archives: Facebook

Every Small Business Must Have a Facebook Strategy

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The latest Comscore study made it very clear – Facebook is a dominant player grabbing both unique visits and time spent by users. Marketing is all about getting your message in front of your target audience. This is why Google is so powerful, unlike a billboard, with online channels like Google, you can present your message or product at just the right time, when people are searching for it. Facebook is using a similar advertising model, by placing ads in Facebook, advertisers are getting access to this captive audience. If you felt that you should have a solid Google (organic and paid search) strategy, you should feel the same about Facebook. Having a solid strategy is critical if you’re Read more [...]
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Facebook Roughly Valued at 50 Billion

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According to Forbes, sources inside Facebook confirm $500 million investment via Goldman Sachs and other investors. This would value Facebook at roughly $50 billion. This is on the heels of a recent valuation based on a sale of about a half a billion shares of Facebook in secondary market trading (see the story here http://techcrunch.com/2010/11/29/facebook-now-worth-50-billion-in-secondary-trading/ ). Many think this valuation is insane at about 25X earnings (Facebook's earnings are reported at about 2 billion). What does this mean for insurance agents and agencies or any business for that matter? It further proves the point that Facebook is a real business. As a matter of fact, Facebook just Read more [...]
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