Insurance Agencies Need to Play Defense and Offense
I went to the RI Air show and subsequently got a really bad sunburn. While walking around the event with my two sons looking at all the cool airplanes, helicopters, humvess and the Blue Angels (btw - check out their website it's pretty cool)Â I come across this sight.
Geico.
These guys are literally everywhere. I cannot go a day without hearing a radio commercial, seeing them on a billboard, seeing a TV spot, or being confronted by one of their SEM ads on Google. I’m out for a nice day with the family and I see them at the air show. These guys are aggressive. They are going for market share. They are committed to being anywhere and everywhere consumers show up. It’s almost to Read more [...]