Today is Easter and I’m thinking about the concept of belief. A belief is defined as “Something one accepts as true or real; a firmly held opinion or conviction.” If you believe something is true, your behavior should reflect that belief. If you believed you were going to die next week, you would do things differently. Belief is connected to behavior. Most businesses would say that their customers are really important. I think if you asked most small business owners they would say that customer satisfaction is a strongly held conviction. Yet when you begin looking under the hood, you find that is not the case. In other words, their expressed beliefs (customers are really important) Read more [...]