I just read a great piece in Forbes magazine about Jim Goodnight, CEO of SAS. SAS is the leader in high-powered analysis software. SAS helps large to midsized business analyze their data so they can make better decisions. The author asked Jim the following question: “What do businesses want to analyze today?” Jim’s response was, “Businesses are looking at customer data to gain insights into cross-selling and up-selling.” This sounds very familiar. It’s the old adage, “it’s cheaper to KEEP the customer you have than to acquire a new one”. Businesses are starting to realize that they need to objectively understand their customers better. Every customer leaves clues Read more [...]