Does Your Business Need an Intervention?

Intervention (TV series)

Intervention (TV series) (Photo credit: Wikipedia)

I’ve been thinking a lot about change lately. Astonish’s mission is to change our clients’ lives by changing their businesses. This supposes something simple. Our customers need to change. The simple truth is; every business must change. Businesses that stagnate and don’t grow slowly die. The key is to clearly understand what needs to change. That’s the first step and often then hardest.

I know I’ve written about this before, but most people are resistant to change. They fear it. Some people get sucked into negative cycles and aren’t honest enough with themselves to realize what their problems are. Change suggests you’re moving from one state to another. A stark example of this is the T.V. show intervention.  The main character in each episode has some addictive disorder. The hour program follows them around and culminates in the “intervention” where their friends and family try to get them to go to treatment – to change. What I find so compelling about the program is that the addict is so blind to their need to change. It literally takes a group of folks in a room pouring their hearts out and setting ultimatums to get the addict to agree to get help.

Now back to your business. Do you have a clear understanding of your businesses weaknesses? Is it your people, your processes, your tools, the market etc. Have you taken a hard look in the mirror? Have people been trying to tell you that you need to change and are you ignoring it hoping that one day it will magically get better? Do you even know what’s wrong? Are you confused?

I talk about teachability quite a bit at Astonish. I believe it’s one of, if not the most important ingredient in success. No one knows everything and often we can be blind to the truths around us. Teachability allows us to have the right mindset to accept new information which will eliminate blind spots.

The last scene in Intervention is when the interventionists ask, “Are you willing to accept the help we’re offering to you today?” I challenge you to have your eyes open to folks around you that may be asking the same thing.

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4 Responses to “Does Your Business Need an Intervention?”

  1. John Galavan says:

    Change is incredibly hard. Loads of excuses and one is that it has always worked before. Another is routed in procrastination. And in the middle of all of this is denial. Does sound like your “intervention”.

    From my experience, change needs to begin with reality. Who should be your customer and why would they want to do this? And mix this with how would a customer want to be engaged.

    I know that changing a marketing and sales system is really hard to do successfully. The motivation is killer- change or OB… out of business is the fear and today life is moving so much faster than it has just 15 years ago… OB is right there waiting.

    I think your “intervention” analogy is spot-on.

    • John Boudreau says:

      Thanks for your comments John and for stopping by to read my blog. Blanchard’s book has some great advice on how to manage change. The advantage that Astonish has is that we’ve helped so many agencies, we know were the pitfalls are and can help navigate agency owners through. I think business owners need to embrace the fact that change is the norm…tough thing to do.

  2. Ben Jamieson says:

    Very insightful lesson here. And it applies to so many aspects of life – personal and professional. My dad would always say to me “nothing ventured, nothing gained” – and I think its applicable your post about change. You have to accept change to grow. Great post!

    • John Boudreau says:

      Ben – thanks for your kind comments and for reading my blog. Very true – embracing change is the key!

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