Monthly Archives: June 2011

Insurance Agencies Need to Play Defense and Offense

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I went to the RI Air show and subsequently got a really bad sunburn. While walking around the event with my two sons looking at all the cool airplanes, helicopters, humvess and the Blue Angels (btw - check out their website it's pretty cool) I come across this sight.   Geico. These guys are literally everywhere. I cannot go a day without hearing a radio commercial, seeing them on a billboard, seeing a TV spot, or being confronted by one of their SEM ads on Google. I’m out for a nice day with the family and I see them at the air show. These guys are aggressive. They are going for market share. They are committed to being anywhere and everywhere consumers show up. It’s almost to Read more [...]
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My Experiment – Reading Faster

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One of my goals in the past few months has been to read faster. There is so much information out there to be absorbed, so much to learn. I set a goal for myself to read three business books per month. I failed. My solution is to increase my reading speed. I found this neat little application http://www.spreeder.com which allows you to past text into the interface and set the speed at which it flashes single words or groups of words before you. I started at 240 wpm and a 91% comprehension rate. I’m now reading at 325 wpm! I can still comprehend what I’m reading extremely well. I use my Google Reader to track all the blogs I’m interested in. I just copy and paste the text into the speed Read more [...]
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