As I began working on this post on measuring Internet marketing results, I realized I needed to speak to several deeper issues I’ve seen in the over 500 independent insurance agencies I work with. There is a clear marketing divide that is emerging which distinguishes those agencies that are leaders in internet marketing and those agencies that are trailing. So before I dive into measuring an agency’s Internet marketing results, I want to make sure I set the right foundation. Jump in with Both Feet  The best agencies in the country are not internet marketing “top-dippers”. These agencies understand and embrace the fact that both their current and potential customers are using various Read more [...]