One of the major pillars for establishing a strong SEO strategy is keyword research. I see keyword research involving two major components: search volume and competition. When choosing keywords to focus on, I suggest looking for keywords that are in the “sweet spot” of generating good traffic, but not being so competitive that you will never rank for them. There are several keyword tools on the market that can help you decide which keywords to choose. The problem is, the search volume data presented from these tools can be quite inconsistent. For example, look at the data for the keyword “PA Auto Insurance”. According to Google’s traffic estimator, this keyword gets Read more [...]