Over the past few years, I’ve had the pleasure of working with hundreds of the fastest growing agencies in the country; installing technology and implementing the cultural change necessary to meet the growing demands of the modern consumer. One of the biggest challenges agencies face is making sure their entire organization is in alignment. Absent of alignment, there is no technology, widget, gadget or social media strategy in the world that will generate the desired result.  Based on my extensive experience there are five steps which are critical for maximizing the effectiveness of any new initiative. Step #1 – Vision (the “what”) Your agency vision is simply “what” Read more [...]

Every so often I see patterns appear at Astonish Results. I like to call them "themes". It seems the theme for the past several weeks has been "resources". Everyone has a limited amount of resources; time, money, energy etc. Businesses who are the best at using those resources succeed. It been said that there are only 24 hrs in a day, but somehow there are those businesses that use their time more wisely and get more accomplished. At Astonish Results, we're always looking at our internal processes to determine where the low hanging fruit is. How can we make small changes that will prove to create huge wins in terms of time and resources. I suggest you make the same assessment.   Read more [...]