WHY Are You Doing WHAT You Are Doing?
I’m reading a GREAT book called, “Start with Why”. I’m only a few chapters in but I’ve already gleaned tons of insights.
The author, Simon Sinek takes a look at why some businesses develop strong loyalty while others don’t. He takes a look at companies like Apple and Harley Davidson. These companies have an extremely loyal following. Their customers are willing to pay more for their products and will fanatically defend their choice to any naysayers.
So what is it about these companies? Sinek makes the point that these companies are focused on the “WHY” not the “WHAT” or “HOW”. If a company can focus on inspiring people to Read more [...]