Check out this article on CNN Money regarding Facebook and how it is taking on Google. In my mind Google is more reactive, it just serves up content that it posted on the web once it spiders said content and puts it in the vast index.
Facebook is different. It’s fun to use and a lot of people us it. It’s twist on what Google does and it’s in realtime. It’s personal (granted you can’t search for the most valid content on say “potty training”, but that’s what Google’s for right?).
Since businesses are always looking to advertise where the consumer is, they will naturally begin migrating over to Facebook as the platform evolves. I nice combo would be a google-like search engine on facebook, that allowed the user to stay in one spot. Check on movie times, while they checked out their friends latest status update.
If you’re an insurance agency, you need to begin thinking about ways to utilize this tool to your advantage because it’s not going away.