Check out this article on CNN Money regarding Facebook and how it is taking on Google. In my mind Google is more reactive, it just serves up content that it posted on the web once it spiders said content and puts it in the vast index. Facebook is different. It's fun to use and a lot of people us it. It's twist on what Google does and it's in realtime. It's personal (granted you can't search for the most valid content on say "potty training", but that's what Google's for right?). Since businesses are always looking to advertise where the consumer is, they will naturally begin migrating over to Facebook as the platform evolves. I nice combo would be a google-like search engine on facebook, that Read more [...]

I don’t know if you’ve noticed, but EVERYONE is on Facebook. According to recent estimates, Facebook has about 400 million users! The modern consumer is spending a lot of time on Facebook and they are using their mobile devices to do it. Sumal Mandal, managing director of a large venture capital firm that tracks tech companies says in a recent article in USA Today, “the user is changing faster than companies can keep up”. The facts are clear. In the same article, Mark Zukerberg, CEO of Facebook declares, “When the world is moving and changing fast, the WORST RISK is to do nothing.” Maybe as an agency owner, you’ve been standing on the sidelines watching Read more [...]